BARE International Honored as Elite Experience Research Company for Seventh Consecutive Year
CX-Factor, Part III: Using Insights to Compete with Best in Class Brands and Creating Memorable Experiences
What does getting back to travel feel like?
Is Social Media The Best Medium To Increase Your Brand Value During (and After) COVID-19?
How luxury department stores are navigating the holiday season
‘Comfort shopping; revenge shopping. Call it what you will. Department stores across the world are counting on consumers wanting to spend more money than usual, particularly on luxury, in the narrow countdown to Christmas, putting some gloss on sales figures after a staggeringly bleak year.’ BARE shares an article by Kati Chitrakorn for Vogue Business with some ways department stores are rushing to boost Christmas spending.
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Can AI In Web Design Improve Customer Experience?
‘Artificial Intelligence and Customer Experience are both quite popular in the business industry today. While one promises the exponential possibility of growth and modernization, the other denotes the importance of customers in business growth.’ BARE shares an article by Pratip Biswas for IoT For All on AI and CX.
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Customer Experience Automation – The Next Big Thing in Healthcare?
‘Customer experience is everything, especially for healthcare businesses. However, there seems to be a gap between healthcare providers and their consumers.’ BARE shares an article for Managed Healthcare Executive on CX automation in healthcare.
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The Used Car Boom Is One Of The Hottest COVID-19 Markets For Consumers
‘Covid-19 has led to an increase in used car sales as people avoid mass transportation and are more sensitive to auto cost in the recession. Consumers can now find greater inventory of used vehicles online, and dealers are accelerating digital efforts too, but it can come at a premium and demand is driving up prices.’ BARE shares an article by Eric Rosenbaum for CNBC on trends in the used car market.
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10 Things Customers Will Be Buying On Black Friday 2020
‘With a shift to online shopping and longer sales periods, Black Friday 2020 will look drastically different than it has in the past. But those aren’t the only changes—the items customers will be buying will also be different, reflecting the unusual year that is 2020.’ BARE shares an article by Blake Morgan for Forbes with 10 items customers will be buying on Black Friday this year.
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Through The Retail Lens: The Curbside Customer Experience
‘When a customer no longer has to enter the store, the retailer has lost every touchpoint that exists within the store environment.‘ BARE shares an article by Sandy Smith for NRF on BOPIS (buy online, pick up in store) and curbside customer experience.
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How Retailers Are Using Tech To Take Their In-Store Customer Experience Online
‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales.
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E-Commerce Marketing: Preparing For The New Wave Of Customers
‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing.
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Why Businesses Need To Understand The Difference Between Customer Service And Customer Experience
‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience.
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CX: What’s Next? Brands Forced To Respond To Changing Customer Patterns
‘COVID-19 has changed the customer experience — perhaps forever.’ BARE shares an article by Ray Schultz for MediaPost with changing CX trends for brands to focus on.
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