How Mystery Visits Work.
Mystery Shopping is a well-known method of customer research. Leverage BARE International’s 35+ years of experience that has taken this tried and true method to new levels to evaluate your customers’ experiences.
Using calls, clicks or visits, our global workforce of evaluators follow predefined scenarios. Evaluators record their experience at various touch points throughout the customer journey. Photos and videos can also be collected to visually record an evaluator’s experience interacting with your brand.
As part of a custom research program, mystery shopping can be used to gauge:
Receive an overview on the up-keep of your location and parameters without having to make personal on-site visits.
Find out how pleasant your employees are to engage with and how professionally they present themselves.
Ensure your locations are maintained beyond standards. Safety is a key focus and BARE is here to ensure your standards are upheld.
Ensure your marketing materials and signage are posted according to brand standards and maintained. Branding is a key focus and BARE is here to ensure your standards are upheld.
Evaluate the consistency in the customer experience over time.
Discover and record pricing from your competitors and other organizations.
Evaluators visit your location in person to perform a previously defined scenario. The evaluator will record their experience at various touch points throughout the customer journey, reporting their experience using our live dashboard technology. Insights may include:
- location cleanliness
- employee professionalism
- pricing audit
- safety audit
- experience consistency
- marketing and branding
- competitor analysis
- inventory audit
An Evaluator will record their experience at various touch points throughout the phone discussion. These calls can be made to individual locations or to your Customer Support Center. Select evaluations may include audio recording for a true share of the experience. Calls can be recorded for a true share of the experience which may include insights around:
- brand awareness
- information relevance
- script compliance
Evaluators provide information on every aspect of the customer interaction with your business via your website, online chat feature, and/or mobile app. Insights may include:
- ease of navigation
- technical operations
- purchase process efficiency
- employee-customer relations, including AI interactions
Voice of Customer Video
Gain authentic insights from real people and around the feedback and experience of your customer base.
BARE Ambassadors will conduct a discussion via virtual video meeting and report their interaction with client employees. Ambassadors can also communicate information to employees on behalf of the client (i.e. product knowledge and training details).
Videos can be created immediately following a mystery visit or mobile/geo survey for a voice of customer video. Videos can also be recorded during certain points of the customer journey and uploaded for viewing to provide in-person insights of the experience.
Schedule A Consultation For Your Business
You can and should, see your business through your customers’ eyes. BARE’s customer experience research can provide you with critical data to make meaningful business decisions.
*Restrictions and Limitations apply.
Health & Fitness
BARE International’s Customer Satisfaction Benchmark Study indicates that 48.5% of health and fitness club members are not satisfied with their current club membership.
ACCESS BENCHMARK STUDIES FROM BARE
“BARE worked with us to generate a completely customized shop, and they have done a great job of training their team of shoppers on exactly what our standards are. The level of detail we get from the shoppers’ written comments in addition to the numeric scoring has really helped us focus on specific areas that needed our attention.”
Director of Operations
Glory Days Grill
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