You should always be observing and learning from your customers: Their habits, behavior, and feedback all measure the strength of your company’s relationship with its customers. If you’re not watching your customers, your competition is. Read more
They’re there as your first point of contact with your customers. They’re there when you call to make an appointment, they call you to make sure you remember to make it. Without a receptionist, there’s no way an office could go about the day to day business smoothly.
In a world where your competitors are only a click away, customer loyalty really is the new marketing.
Whether you’re a business owner wanting to evaluate the quality of service in your stores, or you’re looking to get paid to shop – here’s the ins-and-outs of how Mystery Shopping really works.
New research has revealed that companies risk losing sales by failing to provide product/service ratings and customer reviews. So what can you do to uncover this significant untapped revenue potential?
‘For most of us, a lunch break is an opportunity to grab some food and get away from our desks for a little while.‘ BARE shares an excerpt by John Fitzsimons for Love Money on “How to Get Richers on Your Lunch Break.”
‘But if you’re a bit savvy, you can turn that break from the day job into a spot of extra money making.
It’s the most wonderful time of the year in my household. Why?
Baseball fans are gearing up for an exciting new season. Basketball, hockey and soccer fans are cheering their teams on to playoffs and championships. Football fans are counting the days to preseason and fantasy drafts. Whether mainstream or one of many other popular sports, fan loyalty and enthusiasm around the world are stronger than ever.
So why has attendance at stadiums and arenas been declining?
‘Experience is more than just what we see, it’s what we feel. In the physical world, touching an object creates stimulation, but when we’re shopping online, we don’t have the opportunity to touch things and create that sensation.‘ BARE shares an article by Liraz Margalit for CMS Wire on “Digital Experiences and Why They Matter.”
‘When we experience something in the physical world, we absorb a wealth of information in front of us to help build a picture and form an impression of what we perceive, taking in the sights, sounds, smells, tastes and textures.
Now, however, as we move into a world that is becoming increasingly digital, more and more of what we experience lies on backlit screens built from ones and zeros.
‘Rapid technological advances have created opportunities for smaller companies to serve customers around the world and effectively compete with larger companies for new customers. These smaller companies are rapidly going global, deploying a variety of technology-enabled solutions such as automated call centers, customer service bots, and digital marketing intelligence.‘ BARE shares an article by Michael Evans for Forbes on “Build A 5-Star Customer Experience With Artificial Intelligence.”
‘But these advances, designed to facilitate customer interaction and service in new ways, can present a danger. Companies that embrace the various forms of new customer-focused technology risk losing a personal connection with their customers and a nuanced understanding of their needs. When it comes to understanding how your company can better serve customers, email surveys are no substitute for real human contact.