‘The digital age has challenged many brick-and-mortar shops. Competing with a seemingly infinite number of businesses for space and attention online can be a constant source of stress and a challenge.‘ BARE shares an article by Derek Broman for Forbes on “How To Make The In-Person Retail Experience Competitive In The Digital Age.”
‘Your message and product aren’t just being ranked against competitors’; you have to compete with every form of entertainment available online. Every YouTube video, song or streamed movie or show could drag potential buyers away from your website.
‘This is the time most of us reflect on the past year’s business, and — if we haven’t already — firm up our plans and goals for the next 12 months. And of course, customer relationships should be high on the list of things on which to reflect.‘ BARE shares an article by Michael Hess for MoneyWatch (CBS) on 10 Customer Service Resolutions for the New Year.
‘Here, in no particular order, are the 10 most important commitments you and your staff should make to your customers, and to yourselves:
‘The phrase “customer experience” gets a lot more play than it did in the business world in the past, when people would simply throw it around synonymously with the phrase “customer service.” We’ve established these two things are definitely not the same.
Customer experience is now seen as a key business strategy for every brand.’ BARE shares an article by Blake Morgan for Forbes on Five Trends Shaping The Future Of Customer Experience In 2019.
‘Most of those changes are driven by consumer demand. Customers crave personalized, frictionless experiences, and companies are sprinting to deliver them. But this idea of constant transformation can present a seemingly insurmountable challenge for companies that are struggling in today’s complex business environment.
‘Waiting until the weekend to do your holiday shopping? You’re not alone: This coming Saturday, coined “Super Saturday”, may be the biggest spending day of the year.’ BARE shares an article by Anne Riley Moffat and Matthew Boyle for Bloomberg on how This Saturday Is When the Money’s Spent.
‘Although Black Friday used to be America’s biggest single shopping day, the final Saturday before Christmas took the title four or five years ago as more retailers began their Black Friday sales on Thanksgiving Day — or weeks before, said Craig Johnson, president of Customer Growth Partners.
U.S. shoppers will spend an estimated $26 billion on Dec. 22, beating the $24 billion they shelled out on the day after Thanksgiving, the industry researcher said.