‘Personalized content can now be delivered through whichever touch point the customer prefers.’ BARE shares an article by Dale Renner for Forbes on Transforming the Customer Experience: Personalization.
‘Though the technology has advanced leaps and bounds — even in just the past few years — companies have only begun to crack the surface of personalization capabilities.
‘Here are 5 ways to do a lot of good with a little – or a lot – of your time, your skills, and your voice.
‘In today’s fast-paced, competitive world, corporate managers are increasingly realizing that working in silos seriously impedes innovation.’ BARE shares an article by Brad Murphy for Forbes on The New Manager: How Organizations Can Thrive In The Experience Economy.
‘Companies organized along traditional functional lines tend to be slow to change and inflexible, unable to respond to customer demand.
‘Businesses often make decisions based on a number of variables:
“What is most profitable?”
“How can we do it more efficiently?”
“How do we sell more?”
Tons of time and money are expended to develop the best possible way to deliver, structure, message and entice a new customer. Businesses are often asking, “How do we attract more customers?” You probably do it yourself.
Yet, not enough businesses spend significantly on the most important question: “How will my customer experience this?”
‘It seems that it was only yesterday that every business claimed the key to winning customers was in the quality of product or service they deliver. But, things have changed… In fact, all we hear these days is how important providing the best customer experience is.’ BARE shares an article by Toma Kulbytė for Super Office on 32 Customer Experience Statistics You Need to Know for 2018.
‘When Econsultancy conducted their survey for Digital Marketing Trends, they asked companies to state the single most exciting opportunity for 2018. The results? Customer experience (or CX) came in first (beating content marketing and mobile marketing!).