‘Let’s face it – without customers, we don’t have a business. So why do so few companies remember to show some love to their existing customers? Usually, they are too busy trying to attract new customers, even though it costs five times as much to attract a new customer versus keeping an existing one.‘ BARE shares an article by Dan Gingiss for Forbes on “5 Ways To Show Customers You Love Them On Valentine’s Day.”

‘Valentine’s Day is all about love, so there’s no better time to think about how you can do a better job of showing some love to your loyal customers. Here are five easy and efficient ways to make sure that customers know you value them:

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‘Over the past few months I’ve chatted with people from a lot of companies who say their 2019 goal is to become more customer-centric.‘ BARE shares an article by Fabrice Martin for CMS Wire on “Become a Customer Experience Champion (and Create a Team of Champions Too).”

‘In each of those conversations, I emphasize that the most impactful change is creating an environment where all employees, regardless of title, see the customer as their North Star. To catalyze this transformation, customer experience (CX) champions should analyze feedback with empathy, operationalize insights throughout their organizations and foster constant communication about their most important stakeholder: the customer.

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‘Delivering an optimal customer experience is, without a doubt, one of the most critical aspects of building a successful business. It is what directly influences the relationship between customer and brand, and helps drive loyalty.‘ BARE shares an article by Diana Serrano for Customer Think on “Want to Build Positive Customer Experience? Start with Your Employees.

‘Many businesses are currently spending a majority of their time and resources on building a proper customer experience. This activity deserves to be a priority as it can lead to some truly unique connections.

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‘The digital age has challenged many brick-and-mortar shops. Competing with a seemingly infinite number of businesses for space and attention online can be a constant source of stress and a challenge.‘ BARE shares an article by Derek Broman for Forbes on “How To Make The In-Person Retail Experience Competitive In The Digital Age.”

‘Your message and product aren’t just being ranked against competitors’; you have to compete with every form of entertainment available online. Every YouTube video, song or streamed movie or show could drag potential buyers away from your website.

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