‘Shoppers will go into the holiday season with high expectations this year. They’ll want great deals, custom offers, on-time delivery, and a little something for themselves—no matter what channel they’re using to work through their gift list.’ BARE shares an article by Danielle Savin for Digital Commerce 360 on 6 Steps to Elevate the Customer Experience this Holiday Season.
‘To meet shoppers’ rising expectations of easy and engaging shopping experiences, now’s the time to review and prepare your holiday messaging, personalization, mobile optimization, shipping strategy, and self-gifting offers. Follow these simple steps to deliver an engaging and rewarding customer experience during the holidays and beyond.
‘Consumer spending is up, but so are expectations for great experiences and deals.’ BARE shares an article by Judith Aquino for 1to1 Media on How Is the 2018 Holiday Customer Experience Shaping Up?
‘Consumer confidence is at an 18-year high and holiday shoppers are ready to spend. Total retail sales in the U.S are expected to exceed $1 trillion during the holiday season, representing the “strongest growth since 2011,” according to eMarketer. But, if there’s anything to be learned from the so-called retail apocalypse, it’s that retailers can’t rely on the same strategies they used seven years ago.
Customer experience matters. And consumers are ready to move on if a brand’s products and services fail to meet their expectations. So, what can we expect from retailers this holiday season?