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During the pandemic, our free time was consumed with online shopping, where our buying behaviors changed – some for good, it seems. Based on studies, we tend to choose more wisely and much more slowly than pre-Covid due to the unpredictable restrictions and the numerous plans that were canceled.

While leisure and sports products were the most popular items shopped online, consumers changed their preferences radically in the service and travel industry. In general most of the European countries have a positive prediction regarding the growth of e-commerce, but let’s see how they changed their preferences over the last two years.

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