Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred.

Travelers are looking for authentic guest experiences that engage their senses and inspire creativity. This demand has grown significantly, especially with the rise of artificial intelligence. In this article, Linda Amraen, the Global Director of Hospitality, discusses the AI-augmented changes happening in the hospitality industry.

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Black Friday is almost here, and shoppers are gearing up for one of the biggest retail days of the year! To understand how shopping habits are evolving, BARE International conducted a series of polls exploring what consumers want from their Black Friday experience this year. Here’s what we discovered:

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At BARE International, we value our vibrant community of evaluators. Whether you’re a seasoned professional or just starting out, staying connected helps you get the most out of your experience. 

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As fitness enthusiasts redefine their workout spaces and embark on the journey of the “home gym” experience, the fitness industry finds itself venturing beyond the conventional four walls of a gym. The allure of personalized workouts, virtual classes, and fitness technology has reshaped how individuals approach their fitness routines.

In this dynamic landscape, fitness center and gym managers are presented with a unique challenge – how to adapt their customer experience strategies to meet the evolving needs of their members.

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The holiday season is in full swing, and our recent Black Friday Flash Survey delved into the shopping habits of 1057 respondents. The results are in, shedding light on intriguing consumer behaviors that paint a vivid picture of this weekend’s shopping frenzy.

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Ah, the holiday season – a time when retail stores transform into bustling wonderlands adorned with twinkling lights and filled with eager shoppers searching for the perfect gifts. It’s a magical time, but for retail customer experience managers, it can also be a daunting challenge.  

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BARE International is proud to announce that it has once again been recognized with MSPA Elite status, marking a decade of unwavering excellence in the field of customer experience insights.

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BARE International announces Melanie Cihak’s well-deserved promotion to the US Deputy General Manager role, recognizing her two decades of exceptional service and contributions to client services and Customer Experience (CX) strategies. As Deputy General Manager for North America, she will lead BARE’s regional strategic initiatives with a focus on client relations, project management, and innovation. This promotion, along with recent key organizational promotions, demonstrates BARE International’s commitment to recognizing and cultivating internal talent.

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In an era where the hospitality landscape is evolving rapidly, guest experience has emerged as a defining factor for hotels’ success. Exceptional guest experiences are a blend of thoughtful strategies, operational excellence, and genuine care.

Here are the top 7 key insights and industry best practices that can help you elevate the guest experience in your hotel and perhaps inspire new avenues of excellence. 
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BARE International, a global field force agency and renowned market research firm, is excited to announce a strategic partnership with Stella Kochen Susskind, a distinguished thought leader and the driving force behind SKS Customer Experience. This collaboration brings together BARE International’s decades of expertise in market research and global field force with Stella Kochen Susskind’s visionary insights in customer experience, creating a powerful alliance that promises to reshape the landscape of consumer insights across Brazil and LATAM.

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