You should always be observing and learning from your customers: Their habits, behavior, and feedback all measure the strength of your company’s relationship with its customers. If you’re not watching your customers, your competition is. Read more
They’re there as your first point of contact with your customers. They’re there when you call to make an appointment, they call you to make sure you remember to make it. Without a receptionist, there’s no way an office could go about the day to day business smoothly.
In a world where your competitors are only a click away, customer loyalty really is the new marketing.
Whether you’re a business owner wanting to evaluate the quality of service in your stores, or you’re looking to get paid to shop – here’s the ins-and-outs of how Mystery Shopping really works.
As a business, your online reputation is incredibly precious. As more consumers rely on online research, your brand’s reputation can make or break your business.
New research has revealed that companies risk losing sales by failing to provide product/service ratings and customer reviews. So what can you do to uncover this significant untapped revenue potential?
Voice of Customer – or VOC – feedback provides our clients with credible insights from real people to help tell the stories of your customer base. Read more
It’s the most wonderful time of the year in my household. Why?
Baseball fans are gearing up for an exciting new season. Basketball, hockey and soccer fans are cheering their teams on to playoffs and championships. Football fans are counting the days to preseason and fantasy drafts. Whether mainstream or one of many other popular sports, fan loyalty and enthusiasm around the world are stronger than ever.
So why has attendance at stadiums and arenas been declining?
Quirk’s Media writes, ‘There are many different ways to measure and gauge customer and user experience. Companies that specialize in CX and UX use a range of tools and methodologies – from more traditional methods like surveys to more tech-based techniques like eye-tracking and biometrics – to give insight into how to your users and customers interact with your brand, products and services and provide ways to improve those experiences.’
‘Over the past few months I’ve chatted with people from a lot of companies who say their 2019 goal is to become more customer-centric.‘ BARE shares an article by Fabrice Martin for CMS Wire on “Become a Customer Experience Champion (and Create a Team of Champions Too).”
‘In each of those conversations, I emphasize that the most impactful change is creating an environment where all employees, regardless of title, see the customer as their North Star. To catalyze this transformation, customer experience (CX) champions should analyze feedback with empathy, operationalize insights throughout their organizations and foster constant communication about their most important stakeholder: the customer.