You should always be observing and learning from your customers: Their habits, behavior, and feedback all measure the strength of your company’s relationship with its customers. If you’re not watching your customers, your competition is. Read more

They’re there as your first point of contact with your customers. They’re there when you call to make an appointment, they call you to make sure you remember to make it. Without a receptionist, there’s no way an office could go about the day to day business smoothly.

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In a world where your competitors are only a click away, customer loyalty really is the new marketing.

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