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‘Is unconscious bias impacting your CX programs and initiatives? Yes, it probably is. Thankfully, it’s not as difficult to overcome as you think.’ BARE shares an article by Krista Sheridan for Customer Think on How to Keep Unconscious Bias from Sabotaging Customer Experience Success.

‘This morning you likely did a bunch of things: woke up, had breakfast, maybe took care of children or pets, got dressed, made your way to work, and so forth. And for each of these activities – although technically you had endless options (will breakfast be cereal? Salad? Cake?) – chances are you didn’t run through each of them, weigh them carefully, and then make a choice. It was likely already a done deal. Automatic.

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Consistently offering great customer experiences is easily a simple idea, but also very difficult to implement. It’s not just a step-by-step process that companies need; there are discplines they’ll need to embody to be effective. BARE shares an article by Swapnil Pardeshi of Gripel Trainings on the 6 Disciplines Behind Consistently Great Customer Experiences.

‘If you think memorable and positive customer experiences just come together without thought or strategy, think again. Then use these standard practices to make it happen, every time.

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CX Day is October 2nd!
How are you celebrating Customer Experience Day? Enter our sweepstakes and you could win $100!

‘CX Day celebrates the professionals and companies that make great customer experiences happen. It’s an opportunity to recognize great customer work, discover professional development opportunities, and strengthen professional networks. Join us!’

What does Customer Experience mean to you? Maybe a word (or a few words!) come to mind, or perhaps you can think of a situation where someone showcased the best example of ‘customer experience.’ We want to hear what you think, and you could WIN!

Official rules:  Read more

mystery shoppers

While investing in your customer experience investment, are you taking a proactive approach with a strong foundation, or a reactive approach to try to ‘fix’ upcoming issues or stack up against your competitor? A recent report from Gartner unveils the reason why there’s a disconnect between CX Programs and actual customer experiences, and BARE International shares an article by Blake Morgan for Forbes: Why Many Customer Experience Programs Are Still Failing To Deliver.

‘Many companies have spent the last few years making concerted efforts and investments into their customer experience programs, but customers still aren’t very satisfied. Despite the time, resources and money being poured into their programs, many still fail to deliver.

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Customers know that when they’re purchasing a product or service, they’re also purchasing an experience. At least, that’s what the new expectation is. Here, BARE International shares an article by Danielle Paquette for The Washington Post: How do you know the economy is great? Customer service is terrible.

‘For evidence that it’s tough to find good help these days in a tight U.S. job market, try ordering a chicken sandwich.

That’s according to Marcus Boyd, 40, a Maryland resident who sought one recently at a Bethesda chicken joint. He recalls waiting for the cashier to correct a flubbed order, straining to make eye contact. Ten minutes passed. No food or refund came.  Read more

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As bots and AI continue to enhance and become, well, “human”, more and more companies continue to invest in AI rather than people. But at what point does the customer care, or outright prefer, a human connection? Here, BARE International shares an article by Forrester for Forbes on how Customer Experience Index Reveals Brands Lack Human Connection. ‘CX is lagging, creating financial risk. Download Forrester’s complimentary guide to understand why customer loyalty is eroding.

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk.

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