‘Delivering an optimal customer experience is, without a doubt, one of the most critical aspects of building a successful business. It is what directly influences the relationship between customer and brand, and helps drive loyalty.‘ BARE shares an article by Diana Serrano for Customer Think on “Want to Build Positive Customer Experience? Start with Your Employees.

‘Many businesses are currently spending a majority of their time and resources on building a proper customer experience. This activity deserves to be a priority as it can lead to some truly unique connections.

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Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR.

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Jason Bare, Global Vice President for BARE International, has been chosen to sit on the Board of Directors for the Americas division of Mystery Shopping Professionals Association.

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‘The digital age has challenged many brick-and-mortar shops. Competing with a seemingly infinite number of businesses for space and attention online can be a constant source of stress and a challenge.‘ BARE shares an article by Derek Broman for Forbes on “How To Make The In-Person Retail Experience Competitive In The Digital Age.”

‘Your message and product aren’t just being ranked against competitors’; you have to compete with every form of entertainment available online. Every YouTube video, song or streamed movie or show could drag potential buyers away from your website.

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Congratulations to BARE International for earning Elite Company status from Mystery Shopping Professionals Association Americas. This will be the fifth consecutive year BARE has earned this prestigious title.

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‘This is the time most of us reflect on the past year’s business, and — if we haven’t already — firm up our plans and goals for the next 12 months. And of course, customer relationships should be high on the list of things on which to reflect.‘ BARE shares an article by Michael Hess for MoneyWatch (CBS) on 10 Customer Service Resolutions for the New Year.

‘Here, in no particular order, are the 10 most important commitments you and your staff should make to your customers, and to yourselves:

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