Do you know how customers view your company? Brand reputation is essential to the success of any business. Stand out from the competition; invest in these core, or ‘Golden’, branding strategies.
Thanks to the competitive market, customers have many options of products and services to select from, and they often rely on the brands that convey greater credibility via brand reputation. Optimize your brand reputation and win the customer’s trust before they even walk into your store!
Omnichannel. Multichannel. Cross channel. What is the difference and which is more effective at engaging and delighting your customers? Here, BARE International shares an article by Brad Birnbaum for Forbes on What Does Real Omnichannel Service Look Like?
‘Omnichannel emerged as a term for B2C retailers, describing the ability for customers to have a consistent experience over traditional channels and new, information-rich digital channels. In the world of CX, it has come to mean that customers can move from channel of engagement to channel of engagement while always progressing along the customer journey. That means seamless journey continuity, from first touch to checkout, support, returns, and beyond.
There is a hierarchy of customer communication, and they mean different things for customers and agents…
BARE International is proud and humbled to be chosen, for the second year in a row, as a preferred Mystery Shop Company for shoppers around the world.
Thanks to technology (define ‘Instagram-worthy’?), we see exponential change in what defines an ‘experience’ when you’re shopping. Here, BARE International shares an article by Harley Finkelstein for Forbes on 5 Trends That Change The Way Your Customer Shop
‘A few weeks ago, my wife pulled me into a big name department store to look for an engagement gift for a friend. I rarely set foot in department stores anymore and I thought the experience might be nostalgic, even fun. Within seconds I was full of regret. Trying to navigate floors and floors of haphazardly organized, uncurated stock in search of a specific product wasn’t just frustrating, it was defeating—second only to the difficulty in trying to flag down an actual salesperson to help us out.
There’s no excuse for a shopping experience like that any longer.’