Are you missing the most important question you can ask to retain your clients? BARE shares an article by Amie Devero for Forbes on What Will Your Customer Experience?
‘Businesses often make decisions based on a number of variables:
“What is most profitable?”
“How can we do it more efficiently?”
“How do we sell more?”
Tons of time and money are expended to develop the best possible way to deliver, structure, message and entice a new customer. Businesses are often asking, “How do we attract more customers?” You probably do it yourself.
Yet, not enough businesses spend significantly on the most important question: “How will my customer experience this?”