Entries by Kristen

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CX-Factor, Part III: Using Insights to Compete with Best in Class Brands and Creating Memorable Experiences

On this webinar, we share how to: Discover the ‘baseline’ for your typical customer habits and expectations using resources you already have! Assess the impact of Brand and Interaction experience on likelihood to recommend using ‘Best in Class’ brand insights using ‘CCX’ or ‘Competitive Customer Experience’ research. Incorporate insights with current guest expectations to provide […]

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Why You Market to People and Not Your Customer Database

Don’t make this mistake: attend our next webinar Thursday, August 6th, on Buyer Personas and Empathy Mapping with Digital Adoption Methods! (Or at least just get the recording!) “They obviously didn’t know who they emailed.” We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. […]

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Reopening: What to CXpect [Replay]

For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before.  Are you ready to reopen with […]

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Creative Customer Experience Ideas for Social Distancing

‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.