Social media platforms have become today’s most favored means of publicity. Of the 4.5 billion people using the internet at the start of 2020, 84% of them were using a form of social media, increasing by more than 9% since last year. From small scale enterprises to giant conglomerates, all are avidly trying to establish […]
On this webinar, we share: Discovering the WHY through empathy mapping, including a bonus FREE template available here [click]! Defining buyer personas in an ever-shifting economy. Uncovering knowledge through the effective use voice of customer and online reputation insights.
Don’t make this mistake: attend our next webinar Thursday, August 6th, on Buyer Personas and Empathy Mapping with Digital Adoption Methods! (Or at least just get the recording!) “They obviously didn’t know who they emailed.” We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. […]
Going into the 4th of July weekend and on the heels of another better-than-expected jobs report, consumer sentiment rebounded, despite the sharp increase in new COVID-19 cases.
We’re getting closer to the end of the initial wave. But the end of what? Hopefully, the end of dire reports about the surge in COVID-19 cases dominating the headlines day-to-day. From a business perspective, however, this end is in fact the beginning of something new.
On this webinar, we share: Translating the real meaning of NPS, and how it can help (and hurt!) your business insights The top 3 three reasons why Passives are more dangerous to ignore than Detractors Why the type of survey you use matters (Hint: you’ll need more than one!)
For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before. Are you ready to reopen with […]
‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.
‘When the General Services Administration launched its Centers of Excellence in 2017, the program included revamping agency contact centers as a major customer experience push. To ensure the program is meeting that goal, the Contact Center CoE recently began conducting undercover assessments.’ BARE shares an article by Aaron Boyd for NextGov that outlines the CoE’s […]
‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behavior… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behavior, IF you do it […]