On this webinar, we share how to:

  • Discover the ‘baseline’ for your typical customer habits and expectations using resources you already have!
  • Assess the impact of Brand and Interaction experience on likelihood to recommend using ‘Best in Class’ brand insights using ‘CCX’ or ‘Competitive Customer Experience’ research.
  • Incorporate insights with current guest expectations to provide EMEM: Exceptional Moments to make Experiences Memorable.

For the full OTT version of the report, please contact Sarah Morrow of Phoenix Marketing International at sarah.morrow@phoenixmi.com.

Click here for Part 2: Uncovering the WHY with Empathy Mapping with VOC & Online Reputation!