Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest! MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental […]
‘Poor personalization can drive disengagement just as often as good personalization drives engagement. It’s not enough to just use the data you have available; you must create content that utilizes that data and makes your consumer feel like you know more about them than just their name and company.’ BARE shares an article by Justin […]
‘In today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And […]
‘Social media has come a long way from photo posts, likes and comments. More and more of today’s retailers and brands are using social platforms as influential tools to sell their products and services.’ BARE shares an article by Gabe Larsen for Retail Customer Experience on maximizing social connection and enhancing customer experience.
‘Disengaged employees cost US organizations an estimated $450 to $550 billion a year, according to Gallup’s State of the American Workplace Survey. Many organizations try to improve employee engagement by throwing money at the problem — offering free food, free beer and other perks to improve employee satisfaction scores. But employee engagement is not about […]
According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see […]
‘The global pandemic that the world is dealing with right now has further shone a spotlight on CX, particularly on the importance of a quality digital experience. It should come as no surprise that in CX Networks’ survey, digital transformation and digital customer experience ranked high in responses from CX practitioners, solution providers and industry […]
On this webinar, we share how to: Discover the ‘baseline’ for your typical customer habits and expectations using resources you already have! Assess the impact of Brand and Interaction experience on likelihood to recommend using ‘Best in Class’ brand insights using ‘CCX’ or ‘Competitive Customer Experience’ research. Incorporate insights with current guest expectations to provide […]
Social media platforms have become today’s most favored means of publicity. Of the 4.5 billion people using the internet at the start of 2020, 84% of them were using a form of social media, increasing by more than 9% since last year. From small scale enterprises to giant conglomerates, all are avidly trying to establish […]
On this webinar, we share: Discovering the WHY through empathy mapping, including a bonus FREE template available here [click]! Defining buyer personas in an ever-shifting economy. Uncovering knowledge through the effective use voice of customer and online reputation insights.