Entries by Kristen

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Why You Market to People and Not Your Customer Database

Don’t make this mistake: attend our next webinar Thursday, August 6th, on Buyer Personas and Empathy Mapping with Digital Adoption Methods! (Or at least just get the recording!) “They obviously didn’t know who they emailed.” We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. […]

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Reopening: What to CXpect [Replay]

For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before.  Are you ready to reopen with […]

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Creative Customer Experience Ideas for Social Distancing

‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.

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BARE Shares: GSA Suggests Using ‘Secret Shoppers’ to Evaluate Call Centers

‘When the General Services Administration launched its Centers of Excellence in 2017, the program included revamping agency contact centers as a major customer experience push. To ensure the program is meeting that goal, the Contact Center CoE recently began conducting undercover assessments.’ BARE shares an article by Aaron Boyd for NextGov that outlines the CoE’s […]

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Pitfalls of Relying on Passively Collected Data

‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behavior… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behavior, IF you do it […]

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Simple Solutions to Protect Delivery Employees and Customers

‘Following the outbreak of COVID-19, the foodse rvice industry has rapidly refocused its efforts to bolster delivery and pick-up orders. As the customer relationship moves online and at their doorstep, safety measures must be put into place for both delivery teams and consumers.’ BARE shares an article by Christine Schindler for Fast Casual on simple […]