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CX Week: Solving Employee Experience Problems with Customer Experience Skills

‘Disengaged employees cost US organizations an estimated $450 to $550 billion a year, according to Gallup’s State of the American Workplace Survey. Many organizations try to improve employee engagement by throwing money at the problem — offering free food, free beer and other perks to improve employee satisfaction scores. But employee engagement is not about […]

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CX Week: The ROI of Improving The Customer Experience

According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see […]

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CX Week: Need-to-Know Numbers & Customer Expectations

‘The global pandemic that the world is dealing with right now has further shone a spotlight on CX, particularly on the importance of a quality digital experience. It should come as no surprise that in CX Networks’ survey, digital transformation and digital customer experience ranked high in responses from CX practitioners, solution providers and industry […]

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CX-Factor, Part III: Using Insights to Compete with Best in Class Brands and Creating Memorable Experiences

On this webinar, we share how to: Discover the ‘baseline’ for your typical customer habits and expectations using resources you already have! Assess the impact of Brand and Interaction experience on likelihood to recommend using ‘Best in Class’ brand insights using ‘CCX’ or ‘Competitive Customer Experience’ research. Incorporate insights with current guest expectations to provide […]

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Why You Market to People and Not Your Customer Database

Don’t make this mistake: attend our next webinar Thursday, August 6th, on Buyer Personas and Empathy Mapping with Digital Adoption Methods! (Or at least just get the recording!) “They obviously didn’t know who they emailed.” We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. […]