Tag Archive for: customer experiences

‘It seems that it was only yesterday that every business claimed the key to winning customers was in the quality of product or service they deliver. But, things have changed… In fact, all we hear these days is how important providing the best customer experience is.’ BARE shares an article by Toma Kulbytė for Super Office on 32 Customer Experience Statistics You Need to Know for 2018.

‘When Econsultancy conducted their survey for Digital Marketing Trends, they asked companies to state the single most exciting opportunity for 2018. The results? Customer experience (or CX) came in first (beating content marketing and mobile marketing!).

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‘We all like to think that what we offer is so unique that it should sell itself. In reality, most customers see little difference between product offerings.’ BARE shares an article by Andy Steuer for Forbes on How to Keep Unconscious Bias from Sabotaging Customer Experience Success.

‘Many competitors have similar features and offer similar quality. In this era of transparency, it’s harder than ever to compete on pricing. Customers have become accustomed to immediate access, instant answers, overnight delivery and free returns.

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‘Is unconscious bias impacting your CX programs and initiatives? Yes, it probably is. Thankfully, it’s not as difficult to overcome as you think.’ BARE shares an article by Krista Sheridan for Customer Think on How to Keep Unconscious Bias from Sabotaging Customer Experience Success.

‘This morning you likely did a bunch of things: woke up, had breakfast, maybe took care of children or pets, got dressed, made your way to work, and so forth. And for each of these activities – although technically you had endless options (will breakfast be cereal? Salad? Cake?) – chances are you didn’t run through each of them, weigh them carefully, and then make a choice. It was likely already a done deal. Automatic.

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Consistently offering great customer experiences is easily a simple idea, but also very difficult to implement. It’s not just a step-by-step process that companies need; there are discplines they’ll need to embody to be effective. BARE shares an article by Swapnil Pardeshi of Gripel Trainings on the 6 Disciplines Behind Consistently Great Customer Experiences.

‘If you think memorable and positive customer experiences just come together without thought or strategy, think again. Then use these standard practices to make it happen, every time.

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CX Day is October 2nd!
How are you celebrating Customer Experience Day? Enter our sweepstakes and you could win $100!

‘CX Day celebrates the professionals and companies that make great customer experiences happen. It’s an opportunity to recognize great customer work, discover professional development opportunities, and strengthen professional networks. Join us!’

What does Customer Experience mean to you? Maybe a word (or a few words!) come to mind, or perhaps you can think of a situation where someone showcased the best example of ‘customer experience.’ We want to hear what you think, and you could WIN!

Official rules:  Read more

While investing in your customer experience investment, are you taking a proactive approach with a strong foundation, or a reactive approach to try to ‘fix’ upcoming issues or stack up against your competitor? A recent report from Gartner unveils the reason why there’s a disconnect between CX Programs and actual customer experiences, and BARE International shares an article by Blake Morgan for Forbes: Why Many Customer Experience Programs Are Still Failing To Deliver.

‘Many companies have spent the last few years making concerted efforts and investments into their customer experience programs, but customers still aren’t very satisfied. Despite the time, resources and money being poured into their programs, many still fail to deliver.

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Customers know that when they’re purchasing a product or service, they’re also purchasing an experience. At least, that’s what the new expectation is. Here, BARE International shares an article by Danielle Paquette for The Washington Post: How do you know the economy is great? Customer service is terrible.

‘For evidence that it’s tough to find good help these days in a tight U.S. job market, try ordering a chicken sandwich.

That’s according to Marcus Boyd, 40, a Maryland resident who sought one recently at a Bethesda chicken joint. He recalls waiting for the cashier to correct a flubbed order, straining to make eye contact. Ten minutes passed. No food or refund came.  Read more

As bots and AI continue to enhance and become, well, “human”, more and more companies continue to invest in AI rather than people. But at what point does the customer care, or outright prefer, a human connection? Here, BARE International shares an article by Forrester for Forbes on how Customer Experience Index Reveals Brands Lack Human Connection. ‘CX is lagging, creating financial risk. Download Forrester’s complimentary guide to understand why customer loyalty is eroding.

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk.

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It’s not just ‘back to school’ for kids; businesses all over the world are spending their time looking for more ways to grow customer loyalty. ‘Longevity’ is no longer synonymous with ‘guaranteed business’. What worked fifty, twenty, or even just a year ago are, well, “so last year.” Here, BARE International shares an article by Zeynep Ilgaz for Entrepreneur on how Old-School Industries Require New-School Customer Experience.

‘Millennials are slowly but surely becoming the coveted buyers of not only B2C, but also B2B products and services. According to Accenture, millennials spend roughly $600 billion per year, and Pew Research Center tells us that this age group now makes up the bulk of the U.S. workforce. With this in mind, be advised that it would be a big mistake for your or any other brand to not adapt to millennials’ behaviors and preferred experiences.

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Experience is quickly becoming king in differentiating between like-minded businesses and industries. Competition is everywhere, and everyone is striving to provide the ‘best’ experience for their customers. So how do you set yourself apart? Here, BARE International shares an article by Dan Gingiss for Forbes on Why Your Competition For Customer Experience Is Amazon And Everyone Else.

‘Do you know who your competition really is?

In the old days, your customers used to compare you to the local competition – the grocery store down the street or the “other” plumber in town. Then over time, they started to compare you to online companies. Today, your customers compare you to every customer experience they have with every other brand. The competition isn’t just your direct competitors, although they’re still there of course. It’s grown to include all of the customer experiences your customer has every day.

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