It’s not just ‘back to school’ for kids; businesses all over the world are spending their time looking for more ways to grow customer loyalty. ‘Longevity’ is no longer synonymous with ‘guaranteed business’. What worked fifty, twenty, or even just a year ago are, well, “so last year.” Here, BARE International shares an article by Zeynep Ilgaz for Entrepreneur on how Old-School Industries Require New-School Customer Experience.
‘Millennials are slowly but surely becoming the coveted buyers of not only B2C, but also B2B products and services. According to Accenture, millennials spend roughly $600 billion per year, and Pew Research Center tells us that this age group now makes up the bulk of the U.S. workforce. With this in mind, be advised that it would be a big mistake for your or any other brand to not adapt to millennials’ behaviors and preferred experiences.