Posts

Do you know how customers view your company? Brand reputation is essential to the success of any business. Stand out from the competition; invest in these core, or ‘Golden’, branding strategies. 

Thanks to the competitive market, customers have many options of products and services to select from, and they often rely on the brands that convey greater credibility via brand reputation. Optimize your brand reputation and win the customer’s trust before they even walk into your store!

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Social media is still one of the most effective ways to grow a business and brand on the internet today, but there’s still a large question mark with most B2B companies not seeing value in it. The truth is though, social media can provide a huge value in acquiring new customers when used strategically.

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The more technology advances, the more it’s integrated into our daily lives. As people change their behaviors, marketers, salespeople, and customer support reps will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, we’ll need to pursue one, holistic approach — an omni-channel experience.  Read more

Did you know that May 1 is Loyalty Day — the same day much of the rest of the world celebrates as May Day? Since studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers.

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How do you nurture your connection with your customers in a meaningful way? How do you ensure their experience is such a positive one your customers become loyal ones?

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Businesses all over the world can do better at engaging employees at work. How can you establish a work environment that offers more than just a paycheck — the kind of place where every employee is motivated to give their best?

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Business Intelligence leads to Business Excellence… Which in turn leads to happy customers. Here, BARE International shares an article by Bruce Jones for The Disney Institute on how they used Walt Disney’s observation of “People can feel perfection” to enhance their customer’s experiences across the globe.

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2018 is seeing financial service organizations shift their strategic focus to the “customer experience,” or CX. Changing customer expectations and competitive pressures will require a new approach to pretty much everything involving today’s tech savvy consumer. Read more

Is your organization meeting its customer service objectives? No matter the industry you’re in, successful businesses need the right tools to operate properly. BARE International’s mystery evaluators provide an unbiased perspective of how well an organization is truly performing on the front line.

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