BARE International was born from the need for mystery customer research at the national and global level. Today, we set the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Read more
Tag Archive for: Omnichannel and Customer Journey Mapping
More and more companies are talking about being customer focused, but are they doing it well enough to create a competitive advantage and drive revenue? Not only does investing in Customer Experience Management keep you ahead of the competition, it also plays in important role in increasing your bottom line. Read more
In a world where your competitors are only a click away, customer loyalty really is the new marketing.
Whether you’re a business owner wanting to evaluate the quality of service in your stores, or you’re looking to get paid to shop – here’s the ins-and-outs of how Mystery Shopping really works.
Do you know how customers view your company? Brand reputation is essential to the success of any business. Stand out from the competition; invest in these core, or ‘Golden’, branding strategies.
Thanks to the competitive market, customers have many options of products and services to select from, and they often rely on the brands that convey greater credibility via brand reputation. Optimize your brand reputation and win the customer’s trust before they even walk into your store!
Social media is still one of the most effective ways to grow a business and brand on the internet today, but there’s still a large question mark with most B2B companies not seeing value in it. The truth is though, social media can provide a huge value in acquiring new customers when used strategically.
The more technology advances, the more it’s integrated into our daily lives. As people change their behaviors, marketers, salespeople, and customer support reps will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, we’ll need to pursue one, holistic approach — an omni-channel experience. Read more
Did you know that May 1 is Loyalty Day — the same day much of the rest of the world celebrates as May Day? Since studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers.
How do you nurture your connection with your customers in a meaningful way? How do you ensure their experience is such a positive one your customers become loyal ones?
Businesses all over the world can do better at engaging employees at work. How can you establish a work environment that offers more than just a paycheck — the kind of place where every employee is motivated to give their best?