BARE International was born from the need for mystery customer research at the national and global level. Today, we set the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide.
- the friendly and generous reception and entertainment of guests, visitors, or strangers.
The hospitality industry has been the cornerstone of BARE International’s business since launching in 1987. Since then, management professionals at locations including hotels, resorts, conference centers, restaurants, bars, and spas have leveraged BARE’s deep understanding of the hospitality industry to customize research programs allowing clients to streamline operations, increase integrity, and improve the quality of customer service.
Hospitality and Customer Experience Research
Customer service is the essence of the hospitality industry. Whether someone is traveling for business or pleasure, the level of customer service they receive on their trip will help determine whether they come back for another visit or warn their friends to avoid your establishment in the future.
So why are there still countless reports of unhappy customers constantly on the lookout for a better customer experience? Despite reports showing that 86% of customers are willing to pay more for better customer experience (or CX), it’s shocking that only 1% of product and service providers actually manage to meet these expectations. With competition higher than ever, the necessity to ensure a positive customer experience has become even more relevant in today’s more consumer-demanding world.
We know that for your customers it’s the first point of contact, between for example, the hotel guest and the representative of the hotel, that is the first opportunity an establishment gets to impress and create a lasting great impression. You need to make sure your business is delivering above and beyond expectations, even when you’re not around. Do you know what your customers really experience when they walk through the door?
BARE’s hospitality department supports clients with dedicated program specialists who become brand ambassadors and serve as the main point of contact. A customized formula of mystery calling and shopping, in-store and online audits, e-mailing, and mystery leads reveals how well your employees were trained and how brand standards are executed from the eyes of your customers.
In order to deliver excellence, you need to capture your customer’s feedback to drive meaningful change in your business.
Experts in Hospitality Customer Experience Research
BARE International’s hospitality evaluators have strict ethical standards and are trained to methodically assess every area of a property from the reservation call to the valet departure and every point in between.
Undoubtedly, customer service is of vital importance to the hospitality industry. The level of service your customers receive could mean the glory or disaster of your business and so should not be overlooked. It’s time to streamline operations, increase integrity, and improve the quality of customer service with BARE International.
Contact us today to receive a complimentary evaluation of your business.