How Mystery Shopping REALLY Works
Whether you’re a business owner wanting to evaluate the quality of service in your stores, or you’re looking to get paid to shop – here’s the ins-and-outs of how Mystery Shopping really works.
Have you ever seen advertisements for work as a mystery shopper and wondered if they were legitimate? Have you heard the advantages of what a Mystery Evaluation can do for your company but unsure how it actually works? Here, BARE International breaks it all down for you…
As an Evaluator
Mystery shopping, when done right, is a legitimate way to make money and visit/review new businesses. When doing mystery shops, you report the facts on what you observed and experienced. This can be anything from the ease navigating their website, to the politeness of the front-of-house staff and the cleanliness of establishments.
Think Undercover Boss; but you’re the secret reporter! When completing your evaluation, the more detail the better. This gives the client a true reflection of what their customers are experiencing on a day-to-day basis.
As an evaluator for BARE International, you become a valuable part of providing game-changing insights to our clients. You can have an impact on how our clients provide customer service and make business decisions. The same ethical standards we uphold when designing, implementing, and analyzing research strategies for our clients also applies to you as one of our evaluators.
We strive to create opportunities as worthwhile to you as your work is to us. (Click here to find out more on becoming a BARE Evaluator.)
As a Client
As a business owner, you can and should see your company through your customers’ eyes. Mystery shopping provides more than a form of customer feedback.
Whether you call them customers, guests, patients, patrons, riders, fans or clients, BARE International’s Mystery Evaluation services can create a program to measure their experience interacting with your brand.
Because the identity of a mystery evaluator is a secret, mystery shopping allows businesses to know what a customer experience is like when treatment is unbiased. Mystery shoppers/evaluators are sent to a wide variety of service-based businesses including stores, restaurants, banks, apartment complexes; potentially anywhere customers are served or serviced. But they also are able to evaluate establishments via their website user-experience or phone experience.
By gaining a true perspective of what your customers observe, you’re able to get a genuine view on what needs to be improved, radically changed or even continued/expanded upon due to positive feedback.
Mystery Shopping from BARE International
Every 2 minutes, a BARE evaluation or audit is completed by our field force of more than 500,000 evaluators. Using calls, clicks or in-person visits, the common thread of our services is always revealing the moment of truth when your customers interact with your brand.
Your challenges are unique, so our services can be customized to create just the right research program to address your needs. While every plan is different, an overall project plan might look something like this:
Kick-Off > Develop Research Program > Evaluator Training > Fieldwork > Quality Control > Data Validity > Reporting > BARE Recommendations > Repeat
Your program will be handled by a dedicated senior team to take you through the process and ensure we not only meet your objective and program needs, but we exceed them. What’s more, your results will be verified through BARE’s multi-tiered data quality assurance to ensure compliance, effectiveness, delivery and quality data analytics.
After the evaluation is complete, your research results are available for immediate access through desktop or mobile using a branded, customized dashboard featuring your choice of deliverables.
Click here to explore BARE International’s service offerings to reveal the true nature of your business.