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‘Brands have implemented any number of approaches in the name of customer experience; agile techniques, insight-driven strategy and real-time optimization. But, catapulted into lockdown by Covid-19, the following six months have been the ultimate litmus test for them.’ BARE shares an article by Morag Cuddeford-Jones for Marketing Week on why taking care of employees has helped take care of customers in times of crisis.

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Businesses all over the world can do better at engaging employees at work. How can you establish a work environment that offers more than just a paycheck — the kind of place where every employee is motivated to give their best?

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