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The working world as we know it has changed drastically since the rise of COVID-19. Many employees were forced to abandon their office space to work in a space of their own. For some, the switch was mandatory, while for others it was more of a safety precaution due to health concerns. Now that more people are getting vaccinated, more seem to be returning to their office. However, for every person that is heading back to the office, there are still some that seem to be happy working from home.

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‘Poor personalization can drive disengagement just as often as good personalization drives engagement. It’s not enough to just use the data you have available; you must create content that utilizes that data and makes your consumer feel like you know more about them than just their name and company.’ BARE shares an article by Justin Sharaf for Total Retail about maximizing personalization.

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‘The global pandemic has changed a lot of things for employees around the world. It accelerated remote work, put a new emphasis on technology, and put the employee experience (EX) in the spotlight. Companies are learning that in order to keep customers happy, and even to stay in business, they need to focus on their employees’ experience working under such new and dramatic environments.’ BARE shares an article by Cathy Hackl for Forbes on employee experience. 

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‘Brands have implemented any number of approaches in the name of customer experience; agile techniques, insight-driven strategy and real-time optimization. But, catapulted into lockdown by Covid-19, the following six months have been the ultimate litmus test for them.’ BARE shares an article by Morag Cuddeford-Jones for Marketing Week on why taking care of employees has helped take care of customers in times of crisis.

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Businesses all over the world can do better at engaging employees at work. How can you establish a work environment that offers more than just a paycheck — the kind of place where every employee is motivated to give their best?

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