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Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest!

MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental Airport.

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‘“People want to come in and spend meaningful time at the dealership,” says Todd Skelton, head of Prime Automotive Group.’ BARE shares an article by Steve Finlay for WardsAuto on car dealership shopping experiences.

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‘Many companies aim to be customer-focused but struggle to know what it actually looks like and how to truly make customers the center of their businesses.’ BARE shares an article by Blake Morgan for Forbes on being customer-centric.

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‘After a year of nearly everything in life being upended, there may be a light at the end of the tunnel. Covid numbers are trending down across much of the United States as vaccinations increase and many places start to re-open. But as Covid potentially nears its end, consumers and companies are faced with a new question: Now what for customer experience?’ BARE shares an article by Blake Morgan for Forbes with post-Covid customer experience.

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‘Great customer service is the key to the success of any business. Once you have mastered it, you enjoy better power and control in the competitive market.’ BARE shares an article for News Anyway with key customer service skills.

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‘Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience. Investing in this type of technology can be financially beneficial to a company. It seems like a win/win for both the customer and the company, and it can be. It can also be a risk.’ BARE shares an article by Shep Hyken for Forbes on achieving customer love.

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On this webinar, we share how to:

  • Discover the ‘baseline’ for your typical customer habits and expectations using resources you already have!
  • Assess the impact of Brand and Interaction experience on likelihood to recommend using ‘Best in Class’ brand insights using ‘CCX’ or ‘Competitive Customer Experience’ research.
  • Incorporate insights with current guest expectations to provide EMEM: Exceptional Moments to make Experiences Memorable.

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On this webinar, we share:

  • Discovering the WHY through empathy mapping, including a bonus FREE template available here [click]!
  • Defining buyer personas in an ever-shifting economy.
  • Uncovering knowledge through the effective use voice of customer and online reputation insights.

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On this webinar, we share:

  • Translating the real meaning of NPS, and how it can help (and hurt!) your business insights
  • The top 3 three reasons why Passives are more dangerous to ignore than Detractors
  • Why the type of survey you use matters (Hint: you’ll need more than one!)

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For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before. 

Are you ready to reopen with the upcoming ‘new normal’?

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