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The Net Promoter Score (NPS) is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. While businesses primarily focus on Promoters and Detractors, they’re missing out on a considerable and influential part of their audience: the Passives. 
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Delivering an incredible customer experience is top of mind for every business in 2020. Today, Big Data and Business Intelligence (BI) have become some of the most valuable, innovative and exciting technological offerings for the world. Read more

Since the Wright brothers first flew Kitty Hawk in 1903, airplanes have come a long way. However, despite the many advantages of air travel, customer service is one of the few things airlines are rapidly tarnishing their reputation over. Read more

If you think ‘CXR’ is a buzzword or marketing trend, think again.

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You should always be observing and learning from your customers: Their habits, behavior, and feedback all measure the strength of your company’s relationship with its customers. If you’re not watching your customers, your competition is. Read more