Tag Archive for: brand reputation

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CX-Factor, Part III: Using Insights to Compete with Best in Class Brands and Creating Memorable Experiences

On this webinar, we share how to:

  • Discover the ‘baseline’ for your typical customer habits and expectations using resources you already have!
  • Assess the impact of Brand and Interaction experience on likelihood to recommend using ‘Best in Class’ brand insights using ‘CCX’ or ‘Competitive Customer Experience’ research.
  • Incorporate insights with current guest expectations to provide EMEM: Exceptional Moments to make Experiences Memorable.

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CX-Factor, Part II: Uncover the Why through Empathy Mapping with VOC and Online Reputation [Replay]

On this webinar, we share:

  • Discovering the WHY through empathy mapping, including a bonus FREE template available here [click]!
  • Defining buyer personas in an ever-shifting economy.
  • Uncovering knowledge through the effective use voice of customer and online reputation insights.

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CX-Factor, Part I: NPS & Turning Passives into Promoters [Replay]

On this webinar, we share:

  • Translating the real meaning of NPS, and how it can help (and hurt!) your business insights
  • The top 3 three reasons why Passives are more dangerous to ignore than Detractors
  • Why the type of survey you use matters (Hint: you’ll need more than one!)

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Reopening: What to CXpect [Replay]

For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before. 

Are you ready to reopen with the upcoming ‘new normal’?

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Why Ignoring Your Online Reputation Could be Fatal.

As a business, your online reputation is incredibly precious. As more consumers rely on online research, your brand’s reputation can make or break your business.

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6 Golden Rules for Optimizing Your Brand’s Reputation

Do you know how customers view your company? Brand reputation is essential to the success of any business. Stand out from the competition; invest in these core, or ‘Golden’, branding strategies. 

Thanks to the competitive market, customers have many options of products and services to select from, and they often rely on the brands that convey greater credibility via brand reputation. Optimize your brand reputation and win the customer’s trust before they even walk into your store!

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