BARE Shares – How to Integrate Text Messaging into Your Customer Experience Strategy

BARE International shares an article by Ford Blakely for Customer ThinkHow to Integrate Text Messaging into Your Customer Experience Strategy.

‘Business leaders beware: a great product and an effective go-to-market strategy aren’t going to cut it in today’s highly competitive markets. To stand out from the pack and stave off competition you need to do more than service your customers — you must delight them. This means providing an unforgettable customer experience.

Having happy customers seems like a no-brainer, but a superior CX generates much more than likes on your Facebook page.

  • Increased revenue: Customers are eager to weed through businesses that haven’t mastered customer experience. Research shows that 55% of consumers are willing to pay more for a guaranteed positive experience, and 86% of consumers are willing to pay more for an upgraded experience. To put it simply, people will spend more on your brand if it promises an exceptional experience.
  • Loyal customers: 66% of run-away customers cite poor service as the reason for switching brands. Retaining your clientele largely relies on your ability to prevent a bad CX — or more appropriately — your ability to provide an exceptional one. Loyal customers mean more opportunity; 65% of companies are able to successfully upsell or cross-sell to existing customers.
  • New referrals: Unsurprisingly, when people are upset with a business, they’re quick to broadcast their cautionary tales. 13% of frustrated customers tell 15 or more people if they’re unhappy with a business’s CX. Fortunately, happy customers chat even more, with 72% of them sharing a positive experience with six or more people.
  • Competitive edge: Keep your CX a top priority or you can expect to have the 84% of organizations that are embracing customer experience breathing down your neck. To maintain a leading CX, your focus should always be your customer’s holistic experience and level of engagement.

And when it comes to engagement one tool stands out from the rest: text. Here’s a look at some of the things text can help you do when it’s integrated into your customer experience.

Master Multi-Channel Marketing
61% of people report that they check their smartphones within 5 minutes of waking up, and the average person touches their mobile device a staggering 2,617 times a day. Clearly, the opportunity to get your message to customers and prospects through text is tremendous.

That said, only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. While it’s surprising that so many organizations are falling behind when it comes to leveraging text as part of their marketing strategies, it means you have an opportunity to differentiate yourself by doing so.

Not only does text have a broader reach and higher engagement than any other form of direct marketing, it gives you the ability to tap into a trend that has reshaped how companies do business today: personalization.

Create a personalized ‘text’perience
From tailoring content to meet the unique needs of individuals, to creating robots that understand how to interact with different personalities, companies are putting their money into creating personalized experiences.

Creating a personalized CX is impossible through one-way channels of communication like email. With problems that arise at a moment’s notice and the need to receive information just as quickly, channels like email simply don’t cut it.

Texting provides real-time, genuine dialogue with your customers, allowing you to service their individual needs in a more timely, more personalized manner. Companies that can meet this demand for personalization are able to generate a 60% higher profits than their competition.’

Read the full article and how to ‘Streamline the customer journey’ here!


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