Entries by Kristen
BARE Shares – A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works
‘Traditional retailers are feeling the heat. Even as competition intensifies, shoppers’ visits to retail stores are declining every year, leading one industry veteran to ominously ask his peers, “Is anyone not seeing large traffic declines?”’ Here, BARE International shares a study by Emma Sopadjieva, Utpal M. Dholakia, Beth Benjamin for Harvard Business Review on 46,000 Shoppers Shows That Omnichannel Retailing Works. Online retail, on the other […]
BARE Shares – Customer Experience is the New Brand
About a week ago, Forbes published their annual list of The World’s 50 Most Valuable Sports Teams: “No sports league is as profitable as the NFL… and no one banked less than $26 million.” Four NFL teams made the top 10, with the other six being split across three other major sports. What is the […]
BARE Shares – Customer Experience is the New Brand
‘The race to own customer experience is on! Companies are recognizing the importance of delivering an experience that makes them stand out from their competition. Some are learning the hard way. Here, BARE International shares an article by Shep Hyken for Forbes on Customer Experience Is The New Brand. Last year United Airlines had a brand crisis, in […]
BARE Shares – Customer Experience: 3 Ways to Exceed Expectations
The figures that show 80% of companies believe they are providing superior customer service, while only 8% of their clients agree with them. Confused about what customers really want? Want your business to be in that 8%? Here, BARE International shares an article by Mark Taylor for SuperOffice on 3 Ways to Exceed Expectations. ‘Customer expectations are difficult […]
BARE Shares – The Hidden Business Strategy Behind July 4th Fireworks
‘Fireworks aren’t just a July 4th spectacle; they’re also a surefire way to win in business. We love the 4th of July because it crescendos into something epic, memorable, beautiful. It stirs the soul with a sensory experience that we don’t soon forget. Some businesses, believe it or not, create a similar effect. Here, BARE International shares […]