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‘There has been a step-change in behavior since last year with customers relying more on text messaging when communicating with retailers.’ BARE shares an article by Shelley Kohan for Forbes on SMS text messaging customers.

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There are many ways to communicate with your customers, but if you’re running a business that relies on quick interaction with consumers, a more reliable, faster method may be needed on mobile devices. Text messaging makes your company a more convenient and personable choice over your competitors.
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