Social media platforms have become today’s most favored means of publicity. Of the 4.5 billion people using the internet at the start of 2020, 84% of them were using a form of social media, increasing by more than 9% since last year. From small scale enterprises to giant conglomerates, all are avidly trying to establish a strong social media presence. During these tough times that people are facing globally, social media has helped businesses to remain afloat and even flourish.
Going into the 4th of July weekend and on the heels of another better-than-expected jobs report, consumer sentiment rebounded, despite the sharp increase in new COVID-19 cases.
We’re getting closer to the end of the initial wave. But the end of what? Hopefully, the end of dire reports about the surge in COVID-19 cases dominating the headlines day-to-day. From a business perspective, however, this end is in fact the beginning of something new.
‘Every consumer has their go-to brands—the companies they will do business with again and again because of a trusted track record, great product and strong service. Every company wants to be a go-to brand, only about one-third of them reach that status.’ BARE shares an article by Blake Morgan for Forbes on the connection and progress for customers of the future.
‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.
‘When the General Services Administration launched its Centers of Excellence in 2017, the program included revamping agency contact centers as a major customer experience push. To ensure the program is meeting that goal, the Contact Center CoE recently began conducting undercover assessments.’ BARE shares an article by Aaron Boyd for NextGov that outlines the CoE’s mystery shopper program and advice for other agencies interested in doing the same.
‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behavior… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behavior, IF you do it right.’ BARE shares an article by Mary Mathes for Quirk’s on the importance of purposeful data collection.
‘These are turbulent and scary times for restaurant operators across the board. Online orders went from 10% to 100% of your business in just a matter of days. Your in-store order channel completely disappeared… But the pre-COVID rules of the road have changed drastically. The guest, now ordering solely through your online channels, needs an optimized menu for the current environment.’ BARE International shares an article from Fast Casual on 6 Ways to Ensure Your Online Menu is COVID-Friendly. Read more
As new cases of Coronavirus continue to emerge daily, most organizations are shifting to remote working, leading to major communication gaps between individuals, teams – and most importantly – customers.
There is an assumption that mystery shopping is for retail and hospitality businesses only. While it is true that shops, banks, hotels, service stations, restaurants and more are well suited to mystery shopping, it doesn’t stop there. Read more