It’s that crazy time of year when marketers pull out all the stops to capture their share of holiday consumption. In the past, the day after Thanksgiving would launch the season’s retail insanity. In recent years, the holiday shopping season has started increasingly earlier. This year, it seems like “Black Friday” has turned into “Black November.” Read more
Tag Archive for: Holiday shopping
‘Comfort shopping; revenge shopping. Call it what you will. Department stores across the world are counting on consumers wanting to spend more money than usual, particularly on luxury, in the narrow countdown to Christmas, putting some gloss on sales figures after a staggeringly bleak year.’ BARE shares an article by Kati Chitrakorn for Vogue Business with some ways department stores are rushing to boost Christmas spending.
‘With a shift to online shopping and longer sales periods, Black Friday 2020 will look drastically different than it has in the past. But those aren’t the only changes—the items customers will be buying will also be different, reflecting the unusual year that is 2020.’ BARE shares an article by Blake Morgan for Forbes with 10 items customers will be buying on Black Friday this year.
‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales.
‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing.
‘Amazon’s Prime Day 2020 might have kicked up an early holiday digital shopping frenzy on the site earlier this month, but as it turns out, other retailers hoped to benefit directly and indirectly from the commotion too.’ BARE shares an article by Grace L. Williams for Forbes with early retail holiday shopping.
‘As Q4 approaches, retailers and consumers alike are settling into new realities and habits while adjusting strategies and plans to accommodate them. Everything about 2020 looks different than years past, including the holidays, from travel and shopping to traditions and gifting.’ BARE shares an article for RetailMeNot with holiday predictions for Q4.
More than 130 million people discussed Black Friday, Small Business Saturday and Cyber Monday throughout the holiday weekend.