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Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest!

MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental Airport.

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‘“People want to come in and spend meaningful time at the dealership,” says Todd Skelton, head of Prime Automotive Group.’ BARE shares an article by Steve Finlay for WardsAuto on car dealership shopping experiences.

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‘Many companies aim to be customer-focused but struggle to know what it actually looks like and how to truly make customers the center of their businesses.’ BARE shares an article by Blake Morgan for Forbes on being customer-centric.

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‘After a year of nearly everything in life being upended, there may be a light at the end of the tunnel. Covid numbers are trending down across much of the United States as vaccinations increase and many places start to re-open. But as Covid potentially nears its end, consumers and companies are faced with a new question: Now what for customer experience?’ BARE shares an article by Blake Morgan for Forbes with post-Covid customer experience.

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‘Great customer service is the key to the success of any business. Once you have mastered it, you enjoy better power and control in the competitive market.’ BARE shares an article for News Anyway with key customer service skills.

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‘Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience. Investing in this type of technology can be financially beneficial to a company. It seems like a win/win for both the customer and the company, and it can be. It can also be a risk.’ BARE shares an article by Shep Hyken for Forbes on achieving customer love.

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‘Poor personalization can drive disengagement just as often as good personalization drives engagement. It’s not enough to just use the data you have available; you must create content that utilizes that data and makes your consumer feel like you know more about them than just their name and company.’ BARE shares an article by Justin Sharaf for Total Retail about maximizing personalization.

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‘All around us, the restaurant industry has gone through dramatic change. Numerous favorites are gone. Friendly faces we were used to seeing have disappeared. Everything looks different, whether you dine inside or sit in the open air.’ BARE shares an article by Micheline Maynard for Forbes with key lessons for restaurants.

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‘In today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it’s not as easy as simply running your own website or social media pages.’ BARE shares an article by Colson Hillier for Forbes on getting started and using online reputation management.

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‘Brick-and-mortar retail has been impacted by the pandemic, of course, but its struggles have been compounded by a familiar foe: the competition against e-commerce sales. Recent data show, however, that brick-and-mortar retail is demonstrating a surprising degree of resistance to this threat.’ BARE shares an article by Calvin Schnure for Forbes on the comeback of brick-and-mortar retail.

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