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Jason Bare, Global Vice President for BARE International, has been chosen to sit on the Board of Directors for the Americas division of Mystery Shopping Professionals Association.

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‘The digital age has challenged many brick-and-mortar shops. Competing with a seemingly infinite number of businesses for space and attention online can be a constant source of stress and a challenge.‘ BARE shares an article by Derek Broman for Forbes on “How To Make The In-Person Retail Experience Competitive In The Digital Age.”

‘Your message and product aren’t just being ranked against competitors’; you have to compete with every form of entertainment available online. Every YouTube video, song or streamed movie or show could drag potential buyers away from your website.

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Congratulations to BARE International for earning Elite Company status from Mystery Shopping Professionals Association Americas. This will be the fifth consecutive year BARE has earned this prestigious title.

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‘This is the time most of us reflect on the past year’s business, and — if we haven’t already — firm up our plans and goals for the next 12 months. And of course, customer relationships should be high on the list of things on which to reflect.‘ BARE shares an article by Michael Hess for MoneyWatch (CBS) on 10 Customer Service Resolutions for the New Year.

‘Here, in no particular order, are the 10 most important commitments you and your staff should make to your customers, and to yourselves:

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‘The phrase “customer experience” gets a lot more play than it did in the business world in the past, when people would simply throw it around synonymously with the phrase “customer service.” We’ve established these two things are definitely not the same.

Customer experience is now seen as a key business strategy for every brand.’ BARE shares an article by Blake Morgan for Forbes on Five Trends Shaping The Future Of Customer Experience In 2019.

‘Most of those changes are driven by consumer demand. Customers crave personalized, frictionless experiences, and companies are sprinting to deliver them. But this idea of constant transformation can present a seemingly insurmountable challenge for companies that are struggling in today’s complex business environment.

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‘Waiting until the weekend to do your holiday shopping? You’re not alone: This coming Saturday, coined “Super Saturday”, may be the biggest spending day of the year.’ BARE shares an article by Anne Riley Moffat and Matthew Boyle for Bloomberg on how This Saturday Is When the Money’s Spent.

‘Although Black Friday used to be America’s biggest single shopping day, the final Saturday before Christmas took the title four or five years ago as more retailers began their Black Friday sales on Thanksgiving Day — or weeks before, said Craig Johnson, president of Customer Growth Partners.

U.S. shoppers will spend an estimated $26 billion on Dec. 22, beating the $24 billion they shelled out on the day after Thanksgiving, the industry researcher said.

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‘Shoppers will go into the holiday season with high expectations this year. They’ll want great deals, custom offers, on-time delivery, and a little something for themselves—no matter what channel they’re using to work through their gift list.’ BARE shares an article by Danielle Savin for Digital Commerce 360 on 6 Steps to Elevate the Customer Experience this Holiday Season.

‘To meet shoppers’ rising expectations of easy and engaging shopping experiences, now’s the time to review and prepare your holiday messaging, personalization, mobile optimization, shipping strategy, and self-gifting offers. Follow these simple steps to deliver an engaging and rewarding customer experience during the holidays and beyond.

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mystery shop

‘Consumer spending is up, but so are expectations for great experiences and deals.’ BARE shares an article by Judith Aquino for 1to1 Media on How Is the 2018 Holiday Customer Experience Shaping Up?

‘Consumer confidence is at an 18-year high and holiday shoppers are ready to spend. Total retail sales in the U.S are expected to exceed $1 trillion during the holiday season, representing the “strongest growth since 2011,” according to eMarketer. But, if there’s anything to be learned from the so-called retail apocalypse, it’s that retailers can’t rely on the same strategies they used seven years ago.

Customer experience matters. And consumers are ready to move on if a brand’s products and services fail to meet their expectations. So, what can we expect from retailers this holiday season?

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‘This holiday season, have you walked away from a customer experience and said, “Wow, that was amazing”?’ BARE shares an article by Christine M. Riordan, the dean and a professor of management at the Daniels College of Business, University of Denver, for Forbes on Give the Holiday Gift of a Remarkable Customer Experience.

‘The holiday rush can be hectic and frustrating. Even during the busiest times of the year for retailers, however, exceptional customer service is the best way to win and retain the hearts of customers. Many organizations tout exceptional customer service as part of their competitive advantage, but few actually succeed in making it so.

What makes the difference?

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‘Many retailers this year are anticipating Black Friday — but it’s different than in the past.’ BARE shares an article by Blake Morgan for Forbes on Four Tips For A Powerful Black Friday Customer Experience.

‘Some customers will be splitting their time and money between Black Friday, November 25 and Cyber Monday, November 28 — the day where websites like Zappos and Amazon bring customers the best deals of the year. While many customers anticipate some pandemonium at the in-store experience, it’s important that although it’s a stressful day, you have a strategy to keep everything running smoothly.

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