The customer journey goes far beyond the moment of purchase. Every interaction matters — from the first contact with your brand to post-sale support. But does your company truly know every step your customer takes before closing a deal?
Tag Archive for: customer loyalty
Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, transparency, and authenticity.
In the business world, every decision can directly impact a company’s results. However, many organizations still make decisions based on assumptions or intuition, without in-depth analysis.
Do you really know how your customers see your business? Many companies believe they understand the experience they offer their customers, but reality can be very different when seen through the eyes of the consumer. Mystery shopping is a valuable tool to step outside the internal business perspective and dive into the real customer journey.
Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life.
This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.
Every business strives to deliver the best possible experience to its customers, but does the service provided truly meet expectations? Often, small details go unnoticed by management, directly affecting customer satisfaction – enter, Mystery Shopping.
Customer experience is one of the key factors determining a business’s success. Satisfied customers not only return but also recommend your brand to others, helping to build a positive reputation and drive growth. But how do you know if your company is meeting customer expectations? The answer lies in customer experience surveys.
BARE International is proud to announce that it has once again been recognized with MSPA Elite status, marking a decade of unwavering excellence in the field of customer experience insights.
BARE International announces Melanie Cihak’s well-deserved promotion to the US Deputy General Manager role, recognizing her two decades of exceptional service and contributions to client services and Customer Experience (CX) strategies. As Deputy General Manager for North America, she will lead BARE’s regional strategic initiatives with a focus on client relations, project management, and innovation. This promotion, along with recent key organizational promotions, demonstrates BARE International’s commitment to recognizing and cultivating internal talent.
BARE International, a global field force agency and renowned market research firm, is excited to announce a strategic partnership with Stella Kochen Susskind, a distinguished thought leader and the driving force behind SKS Customer Experience. This collaboration brings together BARE International’s decades of expertise in market research and global field force with Stella Kochen Susskind’s visionary insights in customer experience, creating a powerful alliance that promises to reshape the landscape of consumer insights across Brazil and LATAM.