Even in times where traditional brick and mortar shops are facing increasing competition from online shops, the real-world shopping experience is still relevant. Artificial intelligence (AI) is now being used to chart a customer experience journey that fits the demanding expectations of retail consumers.
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‘Experience is more than just what we see, it’s what we feel. In the physical world, touching an object creates stimulation, but when we’re shopping online, we don’t have the opportunity to touch things and create that sensation.‘ BARE shares an article by Liraz Margalit for CMS Wire on “Digital Experiences and Why They Matter.”
‘When we experience something in the physical world, we absorb a wealth of information in front of us to help build a picture and form an impression of what we perceive, taking in the sights, sounds, smells, tastes and textures.
Now, however, as we move into a world that is becoming increasingly digital, more and more of what we experience lies on backlit screens built from ones and zeros.
‘Rapid technological advances have created opportunities for smaller companies to serve customers around the world and effectively compete with larger companies for new customers. These smaller companies are rapidly going global, deploying a variety of technology-enabled solutions such as automated call centers, customer service bots, and digital marketing intelligence.‘ BARE shares an article by Michael Evans for Forbes on “Build A 5-Star Customer Experience With Artificial Intelligence.”
‘But these advances, designed to facilitate customer interaction and service in new ways, can present a danger. Companies that embrace the various forms of new customer-focused technology risk losing a personal connection with their customers and a nuanced understanding of their needs. When it comes to understanding how your company can better serve customers, email surveys are no substitute for real human contact.
Omnichannel. Multichannel. Cross channel. What is the difference and which is more effective at engaging and delighting your customers? Here, BARE International shares an article by Brad Birnbaum for Forbes on What Does Real Omnichannel Service Look Like?
‘Omnichannel emerged as a term for B2C retailers, describing the ability for customers to have a consistent experience over traditional channels and new, information-rich digital channels. In the world of CX, it has come to mean that customers can move from channel of engagement to channel of engagement while always progressing along the customer journey. That means seamless journey continuity, from first touch to checkout, support, returns, and beyond.
There is a hierarchy of customer communication, and they mean different things for customers and agents…
Thanks to technology (define ‘Instagram-worthy’?), we see exponential change in what defines an ‘experience’ when you’re shopping. Here, BARE International shares an article by Harley Finkelstein for Forbes on 5 Trends That Change The Way Your Customer Shop
‘A few weeks ago, my wife pulled me into a big name department store to look for an engagement gift for a friend. I rarely set foot in department stores anymore and I thought the experience might be nostalgic, even fun. Within seconds I was full of regret. Trying to navigate floors and floors of haphazardly organized, uncurated stock in search of a specific product wasn’t just frustrating, it was defeating—second only to the difficulty in trying to flag down an actual salesperson to help us out.
There’s no excuse for a shopping experience like that any longer.’
As we come upon a long weekend in the United States that is often synonymous with barbeques and retail sales, we at BARE remember and celebrate the service men and women who fought and continue to serve for our country. Our deepest gratitude for the ultimate sacrifice of our fallen heroes. BARE International shares an article and infographic from John S Kiernan of WalletHub on 2018 Memorial Day Facts.
You may have heard the term Customer Technology being thrown around lately, and how it is changing the face of customer experience. Here, BARE International shares an article by Blake Morgan for Forbes on What Is Customer Experience Technology?
Social media allows your customers to voice their opinion every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both good and bad. Listening in on social media is a great way to get ahead of your competitors and keep your customers coming back for more.
By 2020, 85% of all customer interactions will be handled without a human agent. Why? Resolving customer service issues before they arise could significantly lower customer abandonment rate. AI, chatbots and automated, self-service technologies free up call center employees from routine tier-1 support requests so they can focus on more complex tasks. Here, BARE International shares an article by Holger Reisinger for Business2Community – Robots in Customer Service? No Way!