Service: The Ultimate Element

covert audit

At BARE International, we use a variety of mediums to reveal the moment of truth when your customers interact with your brand. Other businesses come to BARE to find answers, which we are more than happy to provide.

So in response to the question, “what is the most important aspect of my business?” the answer is always service.

An article in Nation’s Restaurant News written by Andrew Young discussed this element of service and its importance as it applies to restaurants. Young’s article offers excellent insight into the discussion of service and its role within a company.

Think of it as a “3 Strike Policy” that customers have when they interact with a business.

Often times the first strike occurs before they walk into the door due to some unknown displeasing act that has happened in their lives recently. This could be anything from a life-changing event to getting a piece of gum stuck to the bottom of their shoe.

Regardless of the reason, always assume that the customer is looking to you to brighten their day, even in the slightest of ways.

The second strike typically occurs in the way that the consumer is greeted at the restaurant. All too often guests are treated like a meaningless name on a list rather than a living human being.

Make your customers feel welcome.

By providing a more unique and personable interaction with your guests that includes eye contact and a pleasant greeting, the guest is brought to the forefront of concern and is made to feel as though they truly matter as an individual.

Customer satisfaction is immensely important to every business and it all starts with service. You never want a patron to deliver you with their third and final strike, so make sure to avoid the first two by giving them a delightful experience right as they walk through the door.

Service to customers should always be a priority, and it begins with the principals of hospitality. Click here to find out more on BARE’s customized Hospitality Services.