The Groundhog hath spoken – and it’s not good news! But don’t worry, we’re here to help brighten the 6 more weeks of winter!

Phil the groundhog today emerged from his marmot hole in Pennsylvania, saw his shadow, and scurried back inside, subjecting us to six more weeks of winter.

In Groundhog Day the movie, Phil (Bill Murray), a weatherman, is out to cover the annual emergence of the groundhog from its hole. He gets caught in a blizzard that he didn’t predict and finds himself trapped in a time warp. He is doomed to relive the same day over and over again until he gets it right.

Which brings us to ask, is YOUR customer service reminiscent of the movie? How do you avoid making the same mistakes over and over again when it comes to poor customer service? Like Murray, you need to break the cycle.

Firstly, you need to look back at your previous fails and learn from them. By listening to your customers through BARE International’s Customer Satisfaction Surveys, you’ll gain instant results, unlimited feedback, and allow for customer incentives in exchange for completing surveys. These surveys are cost-effective and user friendly. Surveys can be conducted via mobile or computer, with QR codes or kiosk links.

Another way BARE can help you receive unbiased (and immediate) feedback is through our face-to-face interviews. By utilizing this service, you can gather your customers’ opinions while their experience is still top of mind. Our interviewers follow client-approved guidelines based on customized questionnaires and rating scales. Whether collected with pen and paper or with a tablet or smart phone, the result is unbiased immediate feedback on real customer satisfaction and loyalty.

BARE International believes you can, and should see your business through your customer’s eyes in order to avoid repeated mistakes. Don’t let Phil the groundhog’s weather predictions ruin your Groundhog Day – contact us today for a complimentary evaluation of your business.