‘Social media has come a long way from photo posts, likes and comments. More and more of today’s retailers and brands are using social platforms as influential tools to sell their products and services.’ BARE shares an article by Gabe Larsen for Retail Customer Experience on maximizing social connection and enhancing customer experience.
‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales.
‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing.
Due to a strong economy, global consumer purchasing power and digital innovation, 2019 has brought the opportunity to engage with your audience using all the latest technological trends. Read more
Social media is still one of the most effective ways to grow a business and brand on the internet today, but there’s still a large question mark with most B2B companies not seeing value in it. The truth is though, social media can provide a huge value in acquiring new customers when used strategically.
BARE International, the most trusted name in customer experience research brings this week’s BARE Fact.