In a world where marketers get messages in front of millions of prospects with a simple click, the ability to make those offers feel personalized has become increasingly important. With personalized discounts, businesses can offer their customers more than a one-size-fits-all approach. Read more
It’s no surprise that effective customer service practices continue to change with advancements in the digital sphere and general consumer interaction. According to the Fyre Festival, some important trends found in 2017 include “keeping your word with customers” and “the importance of putting customers ahead of profits.” Although it seems obvious, it’s shocking how many organizations fail to implement these practices to their consumer base. Forbes found that “a total of $62 billion was lost in 2017 due to poor customer service.” Listed below are some major trends to look out for in 2018 that could change the scope of customer service.