‘In today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it’s not as easy as simply running your own website or social media pages.’ BARE shares an article by Colson Hillier for Forbes on getting started and using online reputation management.
‘Brick-and-mortar retail has been impacted by the pandemic, of course, but its struggles have been compounded by a familiar foe: the competition against e-commerce sales. Recent data show, however, that brick-and-mortar retail is demonstrating a surprising degree of resistance to this threat.’ BARE shares an article by Calvin Schnure for Forbes on the comeback of brick-and-mortar retail.
‘Besides COVID-19, climate change is one of the biggest challenges we’re facing this decade, but the good news is there is ample opportunity for innovation. Some companies have caught on, proving that some segments of the economy are actually thriving under the circumstances.’ BARE shares an article by Claudia Alarcon for Forbes on sustainable and plant-based online grocery stores.
‘It took a pandemic to drag the car-buying process into the 21st century — and consumers are never going back.’ BARE shares an article by Joann Muller for Axios on the online shift with car purchases.
‘Grocery stores have long been a staple of the global economy. But it wasn’t until the Covid-19 pandemic that most people realized just how vital they are.’ BARE shares an article by Blake Morgan for Forbes with changes to grocery shopping experiences.