‘Every business has reviews. It’s more obvious in the retail and B2C world, but even B2B companies are reviewed by their customers.’ BARE shares an article by Shep Hyken for Forbes with the importance of customer reviews.
Tag Archive for: NPS
The Net Promoter Score (NPS) is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. While businesses primarily focus on Promoters and Detractors, they’re missing out on a considerable and influential part of their audience: the Passives.
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