‘A total of 167 billion coupons were distributed to US consumers in the first six months of 2011, according to the research firm NCH Marketing Services, and the value of redeemed coupons rose 5.3 percent to $2 billion. But it’s not your grandmother’s Sunday newspaper coupon clipping anymore. Websites with names like Southern Savers, livefabuless.com or thekrazycouponlady.com give consumers an edge on how to find the the right discounts in the art of “couponing,” which has evolved into a verb.’ BARE shares an article by Jonathan Treiber for Forbes on the humble coupon, which in the past gave consumers a few cents off soap or cereal , that has now mushroomed into a lifestyle for millions of Americans with its own television programs, websites and trading platforms.
‘Disengaged employees cost US organizations an estimated $450 to $550 billion a year, according to Gallup’s State of the American Workplace Survey. Many organizations try to improve employee engagement by throwing money at the problem — offering free food, free beer and other perks to improve employee satisfaction scores. But employee engagement is not about pool tables at the office or ice cream breaks in the afternoon — and it’s not just an HR issue.’ Here, BARE shares an article by Melissa Henley for CMS Wire on how to solve employee experience problems with customer experience skills.
According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see a clear forecast of the return on investment for a solid CX program. It is important to choose the business metrics that are best suited to a particular industry and business.
‘The global pandemic that the world is dealing with right now has further shone a spotlight on CX, particularly on the importance of a quality digital experience. It should come as no surprise that in CX Networks’ survey, digital transformation and digital customer experience ranked high in responses from CX practitioners, solution providers and industry commenters when asked about top trends.’ Here, BARE shares the latest need-to-know stats on consumer behaviors and customer expectations.
‘There’s no denying the impact of COVID-19 on all areas of everyday life. Retailers and other companies are adjusting their approaches to capitalize on a new way of consumer life—focusing on health and safety, staying home and finding creative ways to shop.’ BARE shares an article by Blake Morgan for Forbes with 25 trends inspired by COVID-19 that show the long-term impacts of the pandemic.
‘It wasn’t too long ago when every business claimed that the key to winning customers was in the quality of the product or service they deliver. But, things have changed. Now, an even more important success factor has appeared. Providing the best customer experience.’ BARE shares an article by Toma Kulbytė for SuperOffice with powerful customer experience statistics.
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