With only 29 shopping days left until Christmas Day, consumers are buying at brick-and-mortar stores, but still do most of their product research online. Moving into 2020, retailers have the opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways. Read more
Tag Archive for: Measure customer experience
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. But smart brick-and-mortar stores are undergoing a major transformation to keep up with the times. Read more
As a business owner, it’s critical to understand how expectations are evolving and how to adapt business strategies to effectively close this gap. Read more
The Results are IN! We surveyed, you voted… From hotel reservation options to ‘Go Green’ initiatives, see who came out on top in BARE International’s Customer Preference Polls: Hospitality. Read more
Great customer service goes beyond fixing an appliance or handing out discounts. It’s about leaving people with a good feeling about your business. But even the most successful of businesses have failed the customer at some point.
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CX Day is October 1st!
How are you celebrating Customer Experience Day? Enter our sweepstakes and you could win $100! Read more
Even in times where traditional brick and mortar shops are facing increasing competition from online shops, the real-world shopping experience is still relevant. Artificial intelligence (AI) is now being used to chart a customer experience journey that fits the demanding expectations of retail consumers.
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The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.
Bad customer service is costing businesses BILLIONS. $537 billion to be precise, according to Vision Critical. With today’s technology when a bad interaction is shared in an instant, businesses cannot afford a negative customer experience.
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Are your customers happy? Mystery Shopping is a well-known method of customer research in effectively evaluating your customers’ experiences; pioneered by BARE International for over 30 years. When it comes to revealing the true nature of your business, sometimes you need more than just mystery shopping alone. Read more