Excellence in customer service is one of the biggest competitive advantages for any business. But how can you be sure that the experience you provide aligns with customer expectations? One of the most effective and strategic ways to answer this question is through mystery shopping, which delivers valuable insights into service performance and customer experience.
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In the business world, every decision can directly impact a company’s results. However, many organizations still make decisions based on assumptions or intuition, without in-depth analysis.
Do you really know how your customers see your business? Many companies believe they understand the experience they offer their customers, but reality can be very different when seen through the eyes of the consumer. Mystery shopping is a valuable tool to step outside the internal business perspective and dive into the real customer journey.
Every business strives to deliver the best possible experience to its customers, but does the service provided truly meet expectations? Often, small details go unnoticed by management, directly affecting customer satisfaction – enter, Mystery Shopping.
‘The idea that the pandemic has accelerated pre-existing trends is talked about so much that it’s become a cliché. But it’s become a cliché because it’s true and for retailers with physical stores, that has meaningful implications.’ BARE shares an article by Richard Kestenbaum for Forbes with new changes for retail in 2021.
‘Retailing has always been called a combination of art and science but for much of its existence there’s usually been too much of the former and not enough of the latter.’ BARE shares an article by Warren Shoulberg for Forbes with customer experience analytics in retail.
The luxury hotel space is competitive but players are stepping up to the plate to keep up with rapidly evolving consumer demands. Read more