Social media platforms have become today’s most favored means of publicity. Of the 4.5 billion people using the internet at the start of 2020, 84% of them were using a form of social media, increasing by more than 9% since last year. From small scale enterprises to giant conglomerates, all are avidly trying to establish a strong social media presence. During these tough times that people are facing globally, social media has helped businesses to remain afloat and even flourish.
What are some thoughts you may have if you had to stay at a hotel during COVID? Is your room thoroughly cleaned? Are employees taking the proper precautions? Linda, our Global Director of Client Services, shares her discoveries during an unexpected hotel stay.
We’re getting closer to the end of the initial wave. But the end of what? Hopefully, the end of dire reports about the surge in COVID-19 cases dominating the headlines day-to-day. From a business perspective, however, this end is in fact the beginning of something new.
Rounding up the team for an annual meeting resulted all of us staying in a nearby large branded hotel, no room sharing or AirBNBs possible. The team ranged from High to Low Risk, all non-symptomatic, which resulted in guests with a range of expectations.
We wondered: how often do exceptional moments occur to make the experience memorable even when face coverings and barriers were in place?
Rounding up the remote team for an annual meeting resulted in twelve of our “out of towners” staying in our nearby large branded hotel. These individuals ranged from Baby Boomers to Generation X’s to Millennials, resulting in guests with a range of expectations.
We wondered: how often do exceptional moments occur to make the experience memorable?
‘Many travel habits will morph as tourism slowly returns. But across all the trends experts point to, the one constant is the “p” word: Privacy. Have we all become semi-recluses through quarantine?’ BARE shares an article by Tamara Thiessen for Forbes about the upcoming changes for hotel stays and luxury travel.
‘Every consumer has their go-to brands—the companies they will do business with again and again because of a trusted track record, great product and strong service. Every company wants to be a go-to brand, only about one-third of them reach that status.’ BARE shares an article by Blake Morgan for Forbes on the connection and progress for customers of the future.
‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.
‘When the General Services Administration launched its Centers of Excellence in 2017, the program included revamping agency contact centers as a major customer experience push. To ensure the program is meeting that goal, the Contact Center CoE recently began conducting undercover assessments.’ BARE shares an article by Aaron Boyd for NextGov that outlines the CoE’s mystery shopper program and advice for other agencies interested in doing the same.
‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behavior… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behavior, IF you do it right.’ BARE shares an article by Mary Mathes for Quirk’s on the importance of purposeful data collection.