‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience.
It’s no surprise that effective customer service practices continue to change with advancements in the digital sphere and general consumer interaction. According to the Fyre Festival, some important trends found in 2017 include “keeping your word with customers” and “the importance of putting customers ahead of profits.” Although it seems obvious, it’s shocking how many organizations fail to implement these practices to their consumer base. Forbes found that “a total of $62 billion was lost in 2017 due to poor customer service.” Listed below are some major trends to look out for in 2018 that could change the scope of customer service.