It’s that crazy time of year when marketers pull out all the stops to capture their share of holiday consumption. In the past, the day after Thanksgiving would launch the season’s retail insanity. In recent years, the holiday shopping season has started increasingly earlier. This year, it seems like “Black Friday” has turned into “Black November.” Read more
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‘Comfort shopping; revenge shopping. Call it what you will. Department stores across the world are counting on consumers wanting to spend more money than usual, particularly on luxury, in the narrow countdown to Christmas, putting some gloss on sales figures after a staggeringly bleak year.’ BARE shares an article by Kati Chitrakorn for Vogue Business with some ways department stores are rushing to boost Christmas spending.