‘Poor personalization can drive disengagement just as often as good personalization drives engagement. It’s not enough to just use the data you have available; you must create content that utilizes that data and makes your consumer feel like you know more about them than just their name and company.’ BARE shares an article by Justin Sharaf for Total Retail about maximizing personalization.
‘Please take a moment and cast your mind back to how many people and businesses used to talk about ideas and practices before becoming commonplace.’ BARE shares an article by Adrian Swinscoe for Forbes with fears that could be undermining both the customer and employee experience.
‘The global pandemic has changed a lot of things for employees around the world. It accelerated remote work, put a new emphasis on technology, and put the employee experience (EX) in the spotlight. Companies are learning that in order to keep customers happy, and even to stay in business, they need to focus on their employees’ experience working under such new and dramatic environments.’ BARE shares an article by Cathy Hackl for Forbes on employee experience.