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Did you know that May 1 is Loyalty Day — the same day much of the rest of the world celebrates as May Day? Since studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers.

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Businesses all over the world can do better at engaging employees at work. How can you establish a work environment that offers more than just a paycheck — the kind of place where every employee is motivated to give their best?

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Employees who are engaged significantly lower the risk of turnover for the company. As engaged employees are more invested in the success of the company they also become more loyal. That hasn’t stopped the topic being any less confusing. But engagement doesn’t have to be a mystery. Read more