Posts

Meet Global Director of Hospitality Linda Amraen and Global Vice-President Jason Bare at The Quirk’s Event!

Quirk’s, a marketing research information source for those that conduct, coordinate and purchase research product and services, will be hosting their annual marketing research expo, The Quirk’s Event, on September 30 to October 1, at the Hyatt Regency Chicago.

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Meet Global Vice-President Jason Bare and Director of Business Development Michele Jowdy at ShopperFest!

MSPA Americas, the trade association representing the customer experience (CX), measurement, and merchandising industries, has announced the return of its annual independent contractor conference, ShopperFest, to be held June 25 – 27, at the Sheraton North Houston at George Bush Intercontinental Airport.

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‘“People want to come in and spend meaningful time at the dealership,” says Todd Skelton, head of Prime Automotive Group.’ BARE shares an article by Steve Finlay for WardsAuto on car dealership shopping experiences.

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‘Many companies aim to be customer-focused but struggle to know what it actually looks like and how to truly make customers the center of their businesses.’ BARE shares an article by Blake Morgan for Forbes on being customer-centric.

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‘After a year of nearly everything in life being upended, there may be a light at the end of the tunnel. Covid numbers are trending down across much of the United States as vaccinations increase and many places start to re-open. But as Covid potentially nears its end, consumers and companies are faced with a new question: Now what for customer experience?’ BARE shares an article by Blake Morgan for Forbes with post-Covid customer experience.

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‘Great customer service is the key to the success of any business. Once you have mastered it, you enjoy better power and control in the competitive market.’ BARE shares an article for News Anyway with key customer service skills.

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‘Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience. Investing in this type of technology can be financially beneficial to a company. It seems like a win/win for both the customer and the company, and it can be. It can also be a risk.’ BARE shares an article by Shep Hyken for Forbes on achieving customer love.

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‘Artificial Intelligence and Customer Experience are both quite popular in the business industry today. While one promises the exponential possibility of growth and modernization, the other denotes the importance of customers in business growth.’ BARE shares an article by Pratip Biswas for IoT For All on AI and CX.

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‘For most of us, a lunch break is an opportunity to grab some food and get away from our desks for a little while.‘ BARE shares an excerpt by John Fitzsimons for Love Money on “How to Get Richers on Your Lunch Break.”

‘But if you’re a bit savvy, you can turn that break from the day job into a spot of extra money making.

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‘Experience is more than just what we see, it’s what we feel. In the physical world, touching an object creates stimulation, but when we’re shopping online, we don’t have the opportunity to touch things and create that sensation.‘ BARE shares an article by Liraz Margalit for CMS Wire on “Digital Experiences and Why They Matter.”

‘When we experience something in the physical world, we absorb a wealth of information in front of us to help build a picture and form an impression of what we perceive, taking in the sights, sounds, smells, tastes and textures.

Now, however, as we move into a world that is becoming increasingly digital, more and more of what we experience lies on backlit screens built from ones and zeros.

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