‘Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience. Investing in this type of technology can be financially beneficial to a company. It seems like a win/win for both the customer and the company, and it can be. It can also be a risk.’ BARE shares an article by Shep Hyken for Forbes on achieving customer love.
‘Poor personalization can drive disengagement just as often as good personalization drives engagement. It’s not enough to just use the data you have available; you must create content that utilizes that data and makes your consumer feel like you know more about them than just their name and company.’ BARE shares an article by Justin Sharaf for Total Retail about maximizing personalization.
‘Please take a moment and cast your mind back to how many people and businesses used to talk about ideas and practices before becoming commonplace.’ BARE shares an article by Adrian Swinscoe for Forbes with fears that could be undermining both the customer and employee experience.
‘All around us, the restaurant industry has gone through dramatic change. Numerous favorites are gone. Friendly faces we were used to seeing have disappeared. Everything looks different, whether you dine inside or sit in the open air.’ BARE shares an article by Micheline Maynard for Forbes with key lessons for restaurants.
‘In today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it’s not as easy as simply running your own website or social media pages.’ BARE shares an article by Colson Hillier for Forbes on getting started and using online reputation management.
‘Brick-and-mortar retail has been impacted by the pandemic, of course, but its struggles have been compounded by a familiar foe: the competition against e-commerce sales. Recent data show, however, that brick-and-mortar retail is demonstrating a surprising degree of resistance to this threat.’ BARE shares an article by Calvin Schnure for Forbes on the comeback of brick-and-mortar retail.
‘Healthcare is competitive, just like any other business. Healthcare professionals have learned the importance of delivering an excellent patient experience. Their future business depends on it.’ BARE shares an article by Shep Hyken for Forbes on healthcare experience.
If you’ve ever worked in the service industry at any level, chances are that the thought of a mystery guest or a mystery shopper fills you with dread or anxiety. You never know who it might be, so you always have to put your best foot forward. Moreover, the whole staff has to remain on high alert so as not to make an accidental mistake.
‘Due to the ongoing COVID-19 pandemic, rates of online grocery and takeout orders have doubled as many parts of the world have suspended or reduced movement to curb the spread of the virus.’ BARE shares an article by Cagla Ertugrul for MarketingTech on online food businesses post pandemic.